Presented
annually, the NAACP Image Awards is the nation’s
premier event celebrating the outstanding achievements
and performances of people of color in the arts as well
as those individuals or groups who promote social justice.
The NAACP Image Awards are an exciting,
star-studded salute to the best in entertainment. Honorees,
presenters and performers have included many of the
major celebrities in America as well as international
political figures and dignitaries. There are 36 competitive
categories in the fields of motion picture, television,
music and literature. There are also several honorary
awards including the Chairman’s Award, The President’s
Award and The Image Awards Hall of Fame.
The NAACP Image Awards originally
aired late night for eight years in the “Saturday
Night Live” time slot on the NBC Network. Since
1996, the NAACP Image Awards have been shown in primetime
on the FOX network where they have become a major programming
event.
To understand the importance of the
NAACP Image Awards, they have to be placed in a social
and historical context.
Ideas and images create the belief
systems that control our individual and societal actions.
When it comes to forming ideas, reinforcing stereotypes,
establishing norms and shaping our thinking nothing
affects us more than the images and concepts delivered
into our lives on a daily basis by television and film.
Accordingly there is ample cause for concern about what
does or does not happen on television when there is
little or no diversity
in either opportunities or the decision making process.
The NAACP has been involved in the
continuing struggle for greater participation by African
Americans in the entertainment industry and portrayal
of black people on the screen since 1915, when the organization
launched a nationwide protest against the showing of
the movie “Birth of a Nation" by D. W. Griffith.
The film set in the period immediately after the Civil
War, depicted black people as savages and the reconstruction
era in our nation as a period of corruption. It remains
today one of the most controversial films ever made.
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